Originally Posted by Paul Markham

If the industry wasn't spending so much on throwing traffic at content that didn't get a click to sites that didn't convert, retain or bring customers back. There is no bigger investment.

If companies did all the promoting in house, people wouldn't need to compete with 1,000s of affiliates to get their content seen. One of the hardest things is to get seen by enough people to get a single conversion. A 1,000 views on a TGP site might result in 200 clicks to a tour and one sale.

Imagine an industry with no more than 50 TGP sites, because companies employed someone to submit. You don't need to be great at SEO because you're not competing with 100s of others for a good spot.

The biggest problem online faced is the number of people competing for a limited number of buyers. How many program, sites, affiliates and free tools are there? They didn't add a single customer in fact they took more away. They distributed free content, launched mediocre sites, conned customers, etc.

Unlike McDonalds they didn't offer a cheaper alternative. Customers are expected to pay the same for Brazzers, Met Art, etc as they are for a mediocre site.