Quote:
Originally posted by The Other Steve
I don't often agree with KK but what she is suggesting has been on the horizon for a while.
Affiliates are not much more than middle men these days - in the middle between those who control the traffic and those who have what the traffic wants.
Pretty soon, if we aren't there already, it will make more economic sense for the paysite owners to deal directly with the those who have the traffic.
Not only will they be increasing their bottom line but they will also kill one of their major fraud problems - affiliate fraud.
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Yep. A superb example of how effective that can be is a quiet (sic) infamous poster on this board.
If the landsacpe in this business doesn't start changing even more radically over the next 12 months I'd be surprised. Mind you - it's also true that the companies that will benefit the most from doing something like that are the ones already running a very tight ship, i.e. quality sites without bs'ing the surfer. If any do start making the switch it will be interesting to see which.