Quote:
Originally posted by The Other Steve
I don't often agree with KK but what she is suggesting has been on the horizon for a while.
Affiliates are not much more than middle men these days - in the middle between those who control the traffic and those who have what the traffic wants.
Pretty soon, if we aren't there already, it will make more economic sense for the paysite owners to deal directly with the those who have the traffic.
Not only will they be increasing their bottom line but they will also kill one of their major fraud problems - affiliate fraud.
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You are dead on it from every indication I've seen lately.
The affiliates who don't willingly commit fraud still cause way more chargebacks than traffic that is not affiliate brokered... and that is coming to be a huge issue very rapidly, since October 1 is not long on the horizon.