Quote:
Originally Posted by trevesty
It is low yes, but if we consider the low volume, then probably no advertisers are individually targeting his site / zone(s) but rather he's just showing RON advertisements. Most people bid lower for that.
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hmmm... donīt know if there are so many with target whitelists.
I think that more advertisers have static blacklists and a new site should not be excluded than.
but this is only possible to see when you look over the result over a longer periode.
maybe he had a higher result when he had even less traffic and he was added on more blacklists with the time.
webmasters are usually looking too much on individual results of an individual adtype or spot on a site site instead looking at the overall result per potential buyer. if they would do that they would realize that every additional ad or ad tool takes result from every other. this is even worse when an advertiser pays CPM (and you can see it clearly when you look at the sinking flight of CPM prices in the past 15 years).
I remember a time (around 20 years ago) when a CPM of 3-5 euro for adimpressions was reality.