Quote:
Originally Posted by Paul Markham
So the quality of the content has no or little effect on you. Or does it?
How do you pay for the content from outside producers?
Are these content owners people with thriving sites or ones who no longer can be bothered?
Are you willing to take anything and send traffic to it which all converts in a similar ratio?
Will you keep sending traffic to sites that don't convert?
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How do you pay for the content from outside producers?
I send them money via PayPal or credit card.
Are these content owners people with thriving sites or ones who no longer can be bothered?
Both. Some have stopped shooting but have a library of content they want to monetize while others film but do so in non-English speaking territories and want a 'western' or English-speaking online presence. Win-win.
Are you willing to take anything and send traffic to it which all converts in a similar ratio?
This is called the 'testing phase' where you send traffic to a new site and see if it converts. If it does not then you play around with the design a few times. If it still does not convert then yes you move on. Understand also that not every site converts 'in a similar ratio'.
So here's the thing Paul: sometimes you simply cannot tell what will convert until you throw traffic at it and
it doesn't matter what I think is 'quality content' or not. I had a site recently with some of the best 4K content I have ever seen. Beautifully shot, incredible lighting, music and editing. The girls were gorgeous. The site name (which I always create) was stellar.
Guess what? We did a sale or two a week until after two years the guy pulled the site.
Now at the same exact time I launched what I considered to be pure shit content. Old, SD, big '80's-style hair, bad lighting, fake-looking MILFs and burned-out crack whores.
Guess what? It's one of my most consistent sites, selling about 20 full Memberships (no trials) a week. So go figure. This is why you always test, test, test.
Will you keep sending traffic to sites that don't convert?
Obviously not - but here's something I have noticed, which is why I do not give up too quickly on a new site: for whatever reason there seems to be what I call "Internet lag time". Meaning, sometimes you send traffic to a site for months and it converts like shit (or not at all). But then suddenly, magically, it begins to convert! Sometimes a slow build until it reaches a plateau and other times ZOOM out of nowhere. Of course, it may never convert well like the example above. But these days my time frame for working a site has grown to over a year minimum before I deem it a 'failure' or not worth my time.