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I would love it if mainstream advertising came in and competed on price for clicks. Because if it leads to a sharp rise in the price Tubes will have to think long and hard at what they do to attract more unique surfers.
The obvious way to do that is to launch exclusive channels. The only place you can consume Mindgeek's content for free would be on a MG Tube for instance. Because MG own MG content. They would have to extend these offers to other companies, keeping their banners so keeping sign ups, and paying them more per view.
It all depends on the price people are ready to pay for clicks, at the moment it's nt enough, can it climb? Then it's down to attracting the traffic.
Once more Content drives traffic, not the other way around.
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