Originally Posted by Neighbor

A conversion is simply a defined goal/action that is completed. (and everyone has their own goals they count as a conversion)

For example:

*You hit the trackable link, go to a lander, and have a lead form. The data gets entered and submitted... That's a conversion.

*You hit the trackable link, go to a lander, and register for their email list... That's a conversion.

*You hit the trackable link, go to a lander, products are there and something is bought...that's a conversion

*You hit the trackable link, go to a lander and register for the site (probably free)...that's a conversion. (going from a free member to a paid membership could also be counted as a conversion, based on the goals you established)

Measuring and Tracking, well that's NATS or NATS for Networks silly ;)