Kint said regulators are starting to look at the fact that Google doesn’t have a real peer in technologies along the links of the digital media supply chain, such as those technologies that decide what to bid on ads or negotiate the transaction between the buy side and the sell side.
“They have the ability to see into the data throughout that entire supply chain,” he said.
The Bloomberg report said investigators want more information about Google policies, such as requiring companies wanting to advertise on one of its platforms to use its own services and whether customers complain about those requirements.
The investigation could veer into how Google has behaved in certain industries involved with the digital market. In the European Union, Google faces an investigation over claims it is driving competitors out of the market with its job-search tool. Google places its own widget at the top of job searches, which could prevent people from going to sites such as Monster.com or Indeed. One ad agency executive, who requested anonymity, added this kind of information is also valuable for Google to keep within its walls. “Google then gets a lot of intelligence about you if you’re really searching for a job,” he said.......
https://www.cnbc.com/2019/09/11/goog...-business.html
