Quote:
Originally Posted by danep
I'm with Thommy on this. A lot of ads, especially bumpers on vids can lead to an audience burn out. I've been working lately with native vanilla programmatic networks, and one of the things you can do is not reach the same crowd with the same message twice without a minimal interval, and also create look a like crowds (i.e like in Facebook).
I wonder if there's an adult traffic network that enables that type of data based audience management for advertisers (too much time on the Google Ads dashboard got me jealous).
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usually every better CPC network tries to send a user only one time - but in some cases it does not work 100% accurate. our system would not bill a second click from the same user on the same banner but if you run multiple ads it is not the case.
but there are a few tracking solutions that can help you in that.
binom i.e have a retargeting option where you can send a user to another landingpage or offer if he have seen the first one already (i am not sure how they check that but i assume with a cookie). I think voluum is working on a similar option.
I think this whole CPM thing does not make much sense as it is a question of competition.
if 50 really skilled mediabuyers are competing on the same spot the limit is there where the best of them can not go higher.