Quote:
Originally Posted by NoWhErE
This is a pretty pointless question. There is no way to determine an actual average and even if you did, that number would be completely useless since everybody's experience is different when it comes to CPMs.
I'm assuming though that your question boils down to this: Whats the average total CPM of a tube site with 33% T1 traffic, 33% T2 traffic and 33% T3 traffic. 66% mobile and 33% desktop.
Ad spots: 3x NTVA, Underplayer 728x90 and 300x100, 3x 300x250 in the footer, popunder, pre-roll videos and maybe some native ads.
Again, depending on the networks you use, who is bidding, time of year, etc, you could ballpark figure your earnings at about $2 to $4 CPM.
This is not taking into account affiliate earnings or private deals.
Now, be ready for everyone to chime in and say that they don't agree and have different rates. For this, please see my initial statement: everybody's rates are different.
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completely agree - the interesting part of his question was to break it down on pageviews and not on adviews.
and that gives the whole thing another perspective.
but even here you canīt say a clear number for so many reasons.
simply the fact that it would not make much sense to give 5 available spots on a page to one and the same customer divides it again in 5 different customers and not divide it in same parts as one spot might make more sense for one product and the other for another. and in the next week that can change in a complete other direction.
this can not be done with an excel sheed - it needs an algorithm and an AI that can detect changes and show the right banner on the right spot.
there is simply no way to do that on a single site or on a small network because it needs a lot of competitors and a huge number of traffic to get that balanced.