I am still wondering how the CPM model works in terms of the attribution model. Let's say I try to watch a video on a tube, a bumper ad for a cam site comes up, I skip it. A week later, when I feel a lot more confident, I sign up as a user to the camsite, after I organically searched for it online. Who gets to own the click or the conversion? Does the user get pixeled like in Google? Will the user be exposed to the same ad every time ? I'm sorry if I'm burdening, my day job is vanilla PPC, and I'm trying to join the two worlds together
