Originally Posted by TheSquealer

proper advertising first is about understanding the entire customer journey and thought processes and user motivation. what they value. in what order they value it. where they are in their thinking in that exact moment etc.

most of what works on adult, is catering more to impulse driven behaviors. like facebook, but more twisted.

trying to sell something besides sex or something with a very strong sex related, impulse appeal to someone whos brain is only thinking about sex is always doomed to be a failed idea. trying to get someone to think about a product or service which has absolutely no relationship to the content/site they are on is always doomed to be a failed idea.

When someone is on pornhub, their motivation follows this basic pattern in terms of the order of importance / motivation

1) beat off
2) find someone to fuck right now (dating)
3) grow your dick and fuck all the time (male enhancement)
4) learn how to meet more chicks and fuck more (PUA)
5) go to cam site and tell girl what to do and pretend she likes you (cams)
6) join a porn site and beat off (nearly an impossible thing to sell when its this far down the list)

(this is reflected in ad types, breakdown by ad types)

and a very distant 7th is "anything else"

The problem is that you are going to be paying ad prices based on the success of the prior 6, mostly number 1. They are determining what you'll be paying for traffic to send to an less appealing offer, a less appealing message etc.

They will convert infinitely better, lifetime values are decent, you can continue to upsell the other 4 to the same market etc etc etc etc etc.

Trying to sell anything else in that environment is not a wise idea and doomed to fail. It would be no different than going to a PETA forum and trying to sell steaks. It doesn't matter how many people are on the PETA forum, how active it is, how many ad spots they sell, how much money others make on ads there etc etc etc etc.... they are not buyers.