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Not that paranoid. It's tracking you.
Now whats REALLY bad is when you are having a conversation with someone about a product that you have NEVER searched for. And after having a conversation with this person in real life you see ads for it online about 2 hours later.
I had someone recommend "Huel" to me - It's this protein shake type thing I guess. Never searched for it or anything related to it in my life...it's not my kind of thing but low and behold I saw ads for it 2 hours later on Facebook and on Google Adsense sites.
That was about 4 months ago. I still see them occasionally
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