With product sales such as TV, phones, PCs, a sale such as "January sales" or "Black Friday" can obviously work in 2 ways, and luckily for any business, there´s plenty of people to purchase the products in both situations, the person who wants to save money and the person who wants the new product.
An approaching sale usually means "end of the line stock" or "new range is coming soon". Some people will wait for the new product, knowing they will pay top price but own the latest & "best" phone or TV. However, many rush out to purchase last years product at a cheaper price, saving 50% or more & owing that product for the next few years knowing they purchased it and saved half the money.
This line of thinking will not work on with a product such as a website with videos, downloads, or clips. With a sale on a site, this gives the customer the chance to save money at the time and so waiting is not an option, receiving the same product, and in many cases purchasing now, the viewer will get to view more and more (with the updates) as the time goes past.
Instead or waiting until after the sale, the second type of person who would usually wait for that new product, is now willing to purchase early! He will get to view todays videos now and not have to wait until the up and coming sale...
2 weeks ago we decided to offer #TuesdayTreat, a discount day of 30%, this now is my front header between a changing 4 page header & I left it up through out the week..
I´ve noticed sales rising every day, yesterday alone 5 sales, over 100 & this is because of the customer who says "I´ll purchase this now, it´s only $5 more & I get what I want now".
The point I´m making, this says to me, some will wait for Tuesday, others, a great handful, the ones that want the product more than save a bit of money, are willing to pay for that product at what ever price. These people may have passed the site by, brousing, but waiting until another day or may never have returned, but because of the sale in the near future, it prompted them to purchase.
I suggest you try it for yourself, taking the product you sell and make a sale...
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"Summer Madness" coming soon... a huge 20% discount or take up a pass today & get to enjoy last weeks updates now!
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let us all know how this went on your sales figures after say 2 weeks of trial...
BTW, this is a business thread and I hope trolls can stay out while site owners or dedicated affiliates who can have control over the pricing can converse & learn new strategies
Oh, this reminds me, not meaning to spam my own site here, but informing all webmasters who have affiliation with
"ModelCentro", did you know you can actually change the price of all the websites you promote! On the campaign link to the site you´re setting up, you can adjust the amount of discount and vice versa, commission you lose. However, losing some of your commissions, say 20% and gain twice as many sales a day, it´s logically more profitable income!
Say you make $10 a sale, you promote say site.com for $17 & not $20, you would only get say $7 a sale, however, i´m hoping this idea will generate you twice the sales, so you should be making $14 to every usual $10
so anyway to conclude, i´ve noticed this method works, let me know if it does for you & please suggest your ideas to generate more sales & more income. Also, hoping this thread can remain a business thread, ask any questions you have regarding sales techniques, you will not be mocked or discredited, we´re here to make a living & pay for the new car
