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Most everyone plays in the same way with a few fundamentals....
How many are drawn to it and how long they watch it.
Some that have the additional analytics might also include how much this was 'shared' through other means and that alone will spike a chart.
email, tweet, message etc...
Likes and dislikes are the 'engagement factor'. They were motivated enough to pick either.
How much weight is place on each is on the beholder because not everyone has access the same analytics.
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