Quote:
Originally Posted by crockett
However why the fuck does a jeans company need a store of it's own?
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Back in the day, pre-Internet, having a store is how you built up a brand. (That, and mainstream advertising.) Nowadays the web gives you all the branding you need plus the convenience of ordering online.
When it comes to stores tho women still enjoy the experience of shopping. But few stores (even Victoria's Secret apparently) can survive with half the population (men) choosing convenience (ordering online) over dragging their ass to try on jeans in some mall.