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I would say dislikes to likes ratio is an effect instead of a cause.
Media picks up the video and shares it for some reason. Look at the new Gillette ad. People go see the "toxic masculinity" ad everyday just so they can comment about how much it sucks. Emotion feeds traffic.
I wanted really bad to have a white woman in a MAGA hat making out with a black woman and put that on youtube. It would have got a ton of views. But I did not want either of the women to get attacked on street due to the video.
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