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I'm up to my neck with work right now but I'll take a second to respond. Thank you for posting this piece. I've been hearing about these media companies laying off people and it's been concerning to me as a publisher.
I guess the business model is changing to sell premium content. These bigger companies were running super bloated. They would just pump out content without much efficiency. It went as fast as you can and grab as much attention as you can.
I was looking at the ads around that article and they're using an Adsense type of ads and it's not re-targeting very well at all. I think Facebook is much better at retargeting and perhaps that's why they're grabbing a bigger piece of the advertising revenue.
As a publisher, I'm typically selling something that's probably why the returns are higher on the content. I'm looking forward to how things pan out...
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