Quote:
Originally Posted by SilentKnight
I read threads like this and I'm reminded of the scene from Braveheart where Mel Gibson's character says to all the nobles - (paraphrased)..."You're so concerned with squabbling over Longshank's table scraps...that you can't stand together."
There was never any unity in the adult industry...never a collective assembled to stand up against those who helped put the smaller players out of business. We were fractured, without adequate financial resources or game plan to counteract the big money players. Middlemen and opportunists who fucked us over, card processors that fucked us over with exorbitant fees and unsubstantiated chargebacks.
In our attempt to stay afloat many of us created affiliate programs...all the while seeing affiliates flood the net with so much free promotional content that former subscribers no longer wanted to pay for it. Big players also contributed to the flood of free content, and users on image/video sharing forums redistributed free content.
Basically - we imploded.
At the height of our best years (2000-2003), I was working 60-80hrs a week producing original content, doing photoshoots, building props, scheduling models, photo-editing, uploading monthly updates...and the countless hours of promotion, marketing and advertising. Exchanging guest galleries, banner links...anything to expand our brand.
Twelve years of that...all the while watching revenue dwindle year-by-year...no matter what we tried. We went through 4 webhosting services and several payment processors...each time having to start from scratch to re-establish recur billing and repeat customer loyalty.
Would things have gone different if we'd formed some sort of industry collective?
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i don´t know what kind of program you run but I am pretty sure you are one of the thousand that still don´t know what a postback is.
I spoke so many times to the good old program owners even tried to help them a bit with the new generation of affiliates but i did not even find ONE what is able to deliver the most basic thing of modern affiliate marketing - in fact 90% did not even know what it is and what it is used for.
there are hundreds of thousand of affiliates out there just waiting for stuff they can promote. many of them would love to work on revshare and set their own money on risk.
but when a branch don´t even understand how affiliate marketing is technically working in the past 12 years, when words like performance marketing an campaign optimizing are chinese for them I really don´t wonder that this people, wo are used to work this way don´t touch it.
and i really don´t know what is so hard on that or this cost intensive to realize such really simple things.
really, this "old industry" is called old because they ARE old.