01-08-2019, 10:55 PM
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Confirmed User
Industry Role:
Join Date: Oct 2002
Location: In wonderland..
Posts: 7,147
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Page speed
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Google’s nuts about delivering the best UX and delivering it fast. Desktop page loading time has been a ranking factor for a while. In July, it got a twin sibling – mobile page speed’s become a ranking factor for mobile.
This crucial change calls for understanding which metrics matter for Google in terms of page speed evaluation.
Historically, when analyzed in PageSpeed Insights, a site was evaluated just on the basis of technical parameters. Now, both for desktop and mobile, it’s graded according to two different metrics: Optimization and, a new one, Speed.
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Brand as a ranking signal
Quote:
Gary Illyes, Google Webmaster Trends Analyst, has stated at Pubcon that Google uses online brand mentions in its search algo. There’re two ways it can use a brand as a ranking signal.
First of all, through unlinked brand mentions, the search engine learns that your brand’s an entity. By further analyzing all the properties mentioning it, Google gets a better picture of your authority in a particular field.
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