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Tips For HotBot:
Hot Bot takes full advantage of META Tags within your HTML code. Try to use unique words or phrases as your keywords since HotBot will score the words higher in their relevancy rating. Be sure to use descriptive words in your TITLE and META Description Tags and use them often. As with other search engines be sure that the words you use in your META Keyword Tags are words that someone would type in to find your Web site.
Our biggest tip for HotBot is to submit and wait. It seems HotBot can take as long as 3 months to index you. Even after indexing you it doesn't mean you will be listed there next month. You must keep checking their database for your URLs.
General Information:
Even though HotBot does use Inktomi, it will rank and prioritize results to its own suiting.
HotBot now uses Direct Hit technology. Direct Hit uses Site Linkage as a factor. However its number one attribute is click thrus. Direct hit sets in the background reading click thrus to sites (the number of times a site is selected in a search). It then simply prioritizes them according to the number of clicks under an individual keyword. This has the overall effect of promoting high level ".com" sites over smaller sites. Within the month that HotBot has installed Direct Hit, tests have shown that 9 out of 10 sites returned in most results are high level .com sites (the sites that can afford all the promo gimicks and link spam techniques). This is true whether you click on the "DirectHit" option or not. Basically, HotBot is in it for the money and is in the process of building a corporate search engine only.
Rankings Priority Rundown:
1. Click Thrus to your site from HotBot's search results listings
2. Site Linkage - a major factor. (based on faulty - stupid logic)
3. Keyword or phrase appearing in the TITLE
4. Keyword or phrase appearing in the META Tags
5. Keyword or phrase appearing near the top of page
6. Keywords that appear in the BODY
1. First the search selects a subset of the sites containing all your keywords and does a simple ranking based on items 3-6 above.
2. Next it counts the linkages to your site from other sites. The top 100 returned results are then rearranged according to that linkage factor.
3. Lastly, it takes the top 20 sites and ranks them by the click thrus that HotBot has registered. If you click on the "DirectHit" option on the search results page, then it becomes a pure click thru ranking.
Special Tips:
At their core, the major search engines use what we call the location/frequency method of determining relevancy. For example, search for "bill clinton," and most will return pages primarily ranked by where and how often those words appear in each document.
To be more specific, a page titled "Bill Clinton's Life" is likely to be considered more relevant than others where the TITLE Tag doesn't mention the US president's name. That's an example of how the location of a term can be important. Similarly, a page that repeatedly mentions Bill Clinton probably will get more of a boost than a page with only one reference.
We're grossly over simplifying the process, of course. Location and frequency are not the only factors used. Each search engine has a blend of techniques that go into their algorithms. But location and frequency have tended to be the dominant factors. HotBot seems to break all these basic rules.
Our Evaluation:
(Summary. strong points, weaknesses, criticism, recommendations to users etc.)
HotBot provides many expanded search options which are easily selected from the search screen without knowing any special syntax. They have good and detailed help pages and FAQ. The interface is a bit graphic rich and takes a long time to load. You can use Boolean operators such as "+" and "-" even though they don't mention it.
Unless your site is popular and people click on it often, your site won't have much of a chance with HotBot's new Site Linkage algorithm. We wonder how new sites will ever get a fair shake at HotBot. Our suggestion is don't link people to HotBot as you will only be adding to the confusion!

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