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Tips For Excite:
We wish we could give you tips for Excite, but they have been taken over by Overture (the pay per click search engine) in December 2001. For archive purposes we will keep this page here for the time being.
Excite does not take advantage of META Tags, they do however look at the words in the TITLE of your document. Excite may take as long as 4 weeks to index your Web site, so be patient and check often. As with most search engines, make sure your page uses the relevant keywords someone may use to find your site.
Exite only reads the content of your Web page and only reads so much of it. Pay close attention to the information in the top 1/3 of your Web page. Excite claims to follow all links and recommends you only submit your home page. We found this to be false. Excite will only index a few or your Web pages and will rarely traverse through directories. Even after submitting several pages, Excite only index about 10 pages out of a total of 50 submissions.
General Information:
The Excite indexer uses an in depth indexing algorithm to determine keyword relevance. The spider Architext, supposedly traverses the site and indexes the data found on the pages. The indexer attempts to summarize the site by selecting the most relevant sentence for the summary. Excite re-spiders the page about once every two weeks, but lately we have not seen this. Excite also serves as the WebCrawler spider. Excite was created by Architext Software Inc.
Excite does not use META Tags. The indexer looks for complete, full bodied, punctuated sentences and attempts to determine dominant themes on a page (it's about 50% accurate). It may help to place a sentence with some quotes in it at the very top of your main page. Be as concise as possible at the top of your first page. A good rule of thumb is to take your most important 5-6 keywords and write as short as possible sentence including those keywords and put it at the top of your first page.
Rankings Priority Rundown:
1. Keywords appearing in TITLE
2. Keywords appearing frequently
3. Keywords that appear in the same order
4. Length of URL. (shorter URLs rank much higher)
5. Excite uses link popularity as part of its ranking method. It can tell which of the pages in its index have a lot of links pointing at them. These pages are given a slight boost during ranking, since a page with many links to it is probably well-regarded on the Internet
6. $$, the more you give them, the higher your ranking
Special Tips:
1. Put a starter paragraph on your main page that includes all your major keywords and a very brief description of the site.
2. Point countless links back to your main page.
3. Put up "walls" between your different subjects and submit the main pages from your various sub-sites. Don't make links between subjects or Excite will run it altogether.
4. Possibly run a CGI program to detect the Excite spider and dynamically remove links that cross boundaries between your subjects.
5. Make single pixel width/height images that are hrefs to your main index page. All of your sub pages get indexed and the Excite spider counts on finding links to your main page to detect the entry point - so feed it what it wants without interfering with your content.
6. Once you get a decent listing on Excite - don't mess with it!
Our Evaluation:
(Summary. strong points, weaknesses, criticism, recommendations to users etc.)
Excite has made a lot of changes in the last year. It seems that keyword searching is basic, but they do provide some Boolean operators. It is not at all transparent how the search is done. There is neither information about the words really used for the query nor about the retrieved numbers for each search word. This search engine is better used for those looking for relatively simple content.
The search method used by Excite is a statistical one. It seems that the search expansion is not done dynamically but that terms which often appear near others (co-occurrence) are grouped together in the database. It seems too that these related terms do not exist for unusual search terms. This allows you to search for common words but not for uncommon (where it would be most needed).
Some important features are missing: Stemming and query expansion are automatically done, it can not be changed actively. Important information like document size or date of indexing the site is missing and no real power searching is available (search by site, domain, links etc.).

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