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OP, I know you're just 'fucking around' but to humor your curiosity, MACHINE LEARNING is all about picking up on certain DATA SET PATTERNS (eg., what links do visitors to your sites click?) and making certain predictions.
If these predictions turn out to be right and fit your users' behavior, the rest of your site is optimized to convert as much of that traffic into COLD HARD CASH
This applies both to ON SITE and OFFSITE behavior
Flipping a coin without any predictive and behavior optimizing elements is NOT ML
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