Quote:
Originally Posted by Paul Markham
In porn how many top tubes have their own or one dedicated agency for selling their space?
|
why should they produce costs if they can use a third party for it?
even if they are able to make 100 k per month with a site they would need to pay someone to get this revenue and the adserver technology is also not cheap
when you deal with such small numbers.
so at the end of the day they will possibly have 80 k left and this is what the big networks can pay them also.
Quote:
|
In porn how many top sites have their own or dedicated in house buyers of media?
|
I think you do not know how few TOP media buyers are existing.
you also donīt see that it is not ONLY important to be top. the real good ones are also BIG. the make additional money because they get MUCH higher payouts.
what kind of nut would want to be employed for 7 or 8 k per month if he can do 70 or 80 k on its own?
Quote:
|
In porn how many affiliates can compete with in house buying of media being they are on % of the revenue and only on traffic via the link and loose type ins?
|
you are right - ONLY the good ones can. this ones that are MUCH better than the own inhouse people.
and those are existing and they become more and more.
I have seen many webmasters trying it on their own and they came back after 6 or 12 month because they saw that they made 50-70% less than the adnetwork paid them.
Quote:
|
The business has changed from a time when people working from home, alone, on a limited budget, a multitude of people to work for, etc. Can compete with the big companies who can do it all cheaper, better, more efficiently in house.
|
correct - MOST of them canīt compete because they can not be good in everything.
the things have changed BECAUSE of the 10% smart ones who either are specialized
on generating traffic OR specialized on MONETIZE traffic.
if you would see HOW MUCH technique, know how and skills are between an adimpression and a sale you would possibly understand WHY things are completely different today.
the point is that this is my job to see and know it EVERY DAY and you look at it from a perspective that does not exist any more.
the good news are: even with all this technique and skills, people understand more and more that we have to go back to the essence of advertising.
with other words: performance marketing meets 1000 years old market rules and it still will need some time to bring this both "enemies" together.
but we are on a good way.
the preview for online advertising in the next 10 years see a 300% increase of advertising revenue.
if you see that even the adult advertising industry today is a multi billion dollar industry you should accept that this money is not spend for fun.
THIS money is it what goes in big parts back to those that generate the traffic and in another big parts to those that owns the offers.
unfortunately porn membership sites are getting just 1-2% of that because they really canīt compete with someone who can sell thousands of different products to one and the same customer over his lifetime.
i will give you a simple maths from a guy that I know really good and I know also how he makes biz.
this guy started a few years ago to promote adult dating.
over the user lifetime he made in average 40 dollars from each buying customer.
then he changed the concept and started to work with programms where he can post signups through an API and he kept the email.
through his system he could not only find out at the end of the day how many users bought - he could even find out WICH users that was.
so he was waiting a little time and than started to send emails with ANOTHER dating offer to the ones that never bought and he could bring a part of them to buy on the second product.
from the ones who bought he knew that the average membership time in the program they signed up is around 5 months.
after 5 months he send THEM an email with his second offer and brought a part of them again into a second program.
after a few years he had already a lit of users that bought in multiple dating programs.
to them he send an email and sold them an ebook "how to find successful dating contacts" with some "rules" how to perfectly attract a women in dating sites.
today this guy have an income per user of 190 dollars and still increasing it.
so WHO do you think can pay more for traffic?
the one who makes 40 bucks on a buying user or one who makes 200 on one buying user?
the answer is clear, ist it?
but to get to this result is not an easy doing thing.
you need a TONN of skills and technique and you need to be 100% focused on that.
so now tell me WHO HAVE LOST in this game.
correct: NOBODY !!!
every one in this game just made more because every link in the chain is strong and focused ONLY on the link left and on the link right from it.
If every link in the chain does that, you have an indestructible chain.
and THIS is the reason why you do not see the change from than to now. because many of the people from the good old days have been to weak to be part of this chain or did not want to focus just on left and right.
those links are unuseful in a chain and this is why they are not part of it.