Quote:
Originally Posted by Rochard
Someone just told me the affilaite model is dead. Someone else told me most of their sales comes from the tube sites.
What do you guys think?
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affiliate today is something else than it was before.
as a rule, tubes do not advertise any products themselves, but market their advertising spaces via traffic networks.
this traffic in turn is bought by affiliates who do not have their own sites or can invest time in traffic generation. they specialise in sales optimisation and this is the only reason why they are able to buy the traffic.
at the big affiliate fairs you will hardly meet anyone who runs his own website and also only the idea would come to do that, because media buying is a fulltime job and to achieve high commissions it is also important to achieve large masses of sales.
so affiliate is not dead - quite the opposite. today there are far more affiliates than 10 years ago. and many of them are now huge. i know one man shows that buy monthly in the 7-digit traffic area and exactly BECAUSE they have no own pages, they are able to jump on any trend immediately.
there are tens of thousands of affiliate networks that bundle the power of such mediabuyers.
many program operators prefer this because they only have one contact person and don't have to serve thousands of small affiliates.
so here, like everywhere else, everything is concentrated on one point where everyone does what they do best. for some it may look "dead" but since the invention of the unique clickid the affiliate market has increased at least twentyfold. and continues to grow.