I know you think this is a clickbait title and... it is... well a little, I found a data set of
1000 apps and since I am interested in getting into the app market I decided to analyse the information and share it with you guys, I made a few graphs about the market and I will share my insights with you.
First things first these is how the market is divided, in this graph you will see the categories for each app and how much is the average price per category and for the total market (the average price for any app is .77 cents)
Now, this average prices are a little bit tricky because there are A LOT of apps with a price of $0 so, if I remove those apps and I leave the paid ones what are the real averages per category and the market average?
You can see how the Finance, Lifestyle and Events categories are the ones that have the most expensive apps and the average price of the market are $18 usd
Now lets see what are the categories with the biggest number of apps, so this graph will show you the percentage of the total size of the market that each category uses example the Family category have 18.19% of the total amount of all the apps.
Now lets analyse what are the prices per categories, so this image will show you the highest prices per category and the average of the market
WOW we can see there are some apps that are priced at $400 dollars .... may be in a follow up post I will post which apps are those..., but meanwhile you can see that in the medical category are $200 apps... how many people buy them? what are their ratings?... lets keep going.
Because we have analyzed the size of the market and the prices so what is the percentage of apps that are free vs the apps that are paid according with the sample we have?
96% free and 7% paid... interesting... now which categories are the ones with the biggest amount of paid apps? whichones with the biggest amount of free ones? here are the answers:
Now lets see if there is a relationship between the apps that are paid and the ones that are free lets see that.
We can see that NO there is no relationship between the price and the ratings, they seem to be 2 independent variables meaning that people do not rate higher free apps.
what about the number of reviews? is there are a relationship beween the # of reviews and the price?
Yes, here it seems that the free apps have way more reviews than the paid ones (which honestly makes sense)
and the same happends between the # of installs vs the price (meaning that free apps have bigger number of installs than the paid ones)
I will be adding more information if anybody is interested and if you have questions write them here in the thread and I will try to update it with the information I have.... I will be realising soon an analysis about the SEO in the adult videos world so you can have better results in your efforts.