Quote:
Originally Posted by camsperformance
We're talking about site monetization here not media buying.. You don't seem to have the slightest clue how valuable smartlinks and smartbanners are to optimize traffic monetization. Dissing Crakrevenue.. really dude? Anyway, I don't plan to hijack this thread by discussing this with you but thanks for your concerns anyway. Oh and btw when I mentioned the good advice that was being given in this thread, I was referring to your list..  |
Crakrevenue is the best in the industry if you're a media buyer or are trying to put up niche money sites to promote specific offers. It's almost pointless for a publisher with general, untargeted organic traffic (which, with 65k organic visits per day, is almost certainly what OP has--if that shit was targeted traffic, he'd be banking like crazy, but it's general/untargeted, so he's struggling to monetize it).
I've tested Crakrevenue smartlinks for my pop/skim traffic, and I've tested Crakrevenue smart banners, many times over the years. They cannot compete with Exoclick.
Think about it, there's an entire industry of media buyers who can run their ads on your site via CPM platforms like Exoclick. Ads that convert get kept and the Ads that don't get cut, leading to better CPM for you. As a single individual you can't hope to do better than that...even with smartlinks and smart banners, because they can't optimize for YOUR SITE's specific traffic; they only optimize for GEO/browser/etc. The media buying industry can optimize for YOUR SITE's traffic, because ads that work for your site are kept, and ads that are unprofitable on your site are cut. (The actual process here is that, a media buyer buys for example popunders on Exoclick's RON [ie all sites exoclick has available] and tracks the eCPA of each site they're getting traffic from, and keeps the profitable sites and cuts the bad ones.)
Ad fatigue is also a major issue using smartlinks/banners--Since they're not optimizing for YOUR SITE, but instead the GEO/browser/etc, they'll continue running the best ads for the GEO long after your users have seen the ad 10 times and it won't convert anymore. With CPM once an ad is exhausted for your traffic, the media buyer will notice and cut the placement, while other media buyers work to find new offers/creatives that continue to optimize for YOUR SITE's traffic.
If running CPA was so smart you'd see Pornhub and xHamster doing it...but they don't, they sell EVERYTHING for CPM, except for cams and a few navbar tabs.
Personally I would say it is *you* who don't have a clue about how smartlinks/banners help optimize traffic monetization. It's media buyers using them as fallbacks, not publishers using them as main monetization sources.