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Old 07-22-2018, 05:33 AM  
damirstthe
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Will NETFLIX become a victim of it's own success

(DIGITALSPY) In 2018, Netflix will deliver around 700 TV shows at a cost of $8 billion.

That's a truly unprecedented output, dwarfing its rivals. After years of growth, Netflix has the financial might to go all-in on quantity.

"Let's continue to add content – it's working, it's driving growth," the company told Variety last month.

The numbers back it up. Subscribers are at an all-time high (130m at last count), and Netflix added more of them in 2017 (24m) than in any previous year. Average streaming hours per member rose by nine per cent. With so much more content on the way, those numbers will only continue to grow, right?

Wrong.

This quarter, they were a million short of their projected target. Only a million? Who cares? The stock market, for one: the company's market value shrank by £23 BILLION when the news was announced. The market clearly worries that Netflix has finally peaked.

So what happened?

Dropping 700 shows in a single year is extraordinary, and has led to an easily parodied perception of its quality control: "Hello, you're through to Netflix. You're greenlit."

How many Netflix Originals can legitimately lay claim to a place among TV's elite? How many are truly memorable? Any answer will be subjective, but it's a handful at best.

In the past, this hasn't mattered. (Let's not forget that 80% of subscribers don't even watch their original content.) Netflix enjoyed success thanks to its groundbreaking delivery model: creators no longer had to adhere to strict episode lengths and viewers were free to binge. The chance to break from storytelling convention offered showrunners more creative freedom than ever. It was liberating for everyone. It changed the way we watch and became the new convention.

But this did not lead to consistently high-quality programming. Netflix continues to trade heavily on novelty, nostalgia (more Gilmore Girls! Fuller House!) and gimmicks.

Sure, why not release a 'name' JJ Abrams movie nobody knew existed, with two hours' notice? The Cloverfield Paradox got terrible reviews. How many people will fall for that stunt again? (DIGITALSPY)
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