There appears to be few real SEO education articles on GFY or they are outdated. Strange but this topic is definitely one of the most important subjects for any webmaster, adult or mainstream. This is the first installment in a series that I am planning to publish if there is enough interest.
ADULT SITES SEO – WHAT ARE YOU DOING WRONG?
If you are a newbie or even a more advanced webmaster, it is clear that some questions are repeated on a regular basis. The real problem with SEO is that there is seldom a legitimate answer to the ever-changing world of SEO. The reason behind this can be (in many cases) ignorance on the subject but withholding of important information also plays a part in the equation.
As we all know, search engine traffic is a holy grail for most websites. The adult industry is no different especially with limited options to promote sites compared to the mainstream. This means that most webmasters are trying to get their piece of the action while many businesses are completely dependent on traffic coming from the search engines.
This is fine as long as you are doing what SE algorithms are looking for but in reality, the biggest percentage of site owners are enjoying SE traffic by pure luck. Yes, luck, which means having no strategy, no planning, and no safe future. This is when real problems start. Having this approach to business can work for years but it can stop working overnight, literally. Many people reading this will remember the panic the morning they woke up and checked their stats, noticing that their sites were kicked out of SERPs (search engine results pages).
This article is created to introduce you to basic adult sites SEO and explain what many people are doing wrong. Please be aware that the entire SEO subject is pretty complex so many things won’t be explained in this text but are planned for future GFY educational articles.
WHAT IS SEO?
We all know what this abbreviation means but what is behind it? The answer is simple. SEO is the collection of mathematically precise rules that are universal and available to every single website owner in the world. There is no conspiracy, or magic involved, just pure knowledge and persistence.
WHO IS ELIGIBLE FOR SEO?
Maybe this sounds like a strange question but the SEO game is not for everyone. That is a reality. Much in the same way that higher education is not for the majority of people. SEO takes time, effort, patience and even money (if you want faster results). These time and economic factors are something most people don’t have or are not willing to invest.
In real life, there are different types of people around us. What we learned is that most webmasters are simply not meant to be successful with SEO. If this article seems long-winded and you are already getting nervous, then you are probably one of them. The reason is that there are no quick results. Most people will quit if they don’t see results in a month or even less. Sure, it is possible to notice a difference in that period but ONLY if you already have a domain with high authority (which again, most people don’t have) or if competition is extremely weak. Competition analysis is a completely separate subject whose importance will be explained in the future.
In our experience, we have identified several different personality types that will mostly fail in SEO:
- Distrustful webmasters – Certain types of people are suspicious about everything in life, including SEO. Not believing, constantly asking questions, people overly cautious will usually stop with SEO strategy before they even start. There are too many unknowns for their taste. These individuals usually pick the easiest and safest route instead of search engine optimization.
- Impatient people – Webmasters wanting everything here and now. This is not possible with SEO because there are many things to execute and improve over time. Otherwise, everyone would pay an SEO expert and have an optimized website. Who would rank then? Search engine optimization is an ongoing process of tweaking and fighting the competition and their SEO efforts.
- Lazy site owners – As mentioned above, there are many things to do especially if you have an established site that never properly implemented an SEO strategy. In many ways, it is easier when you are starting a new site, at least from the perspective of onsite SEO. Still, every scenario involves work fixing technical issues, investigating, comparing, competition examination, article writing, and link building, etc. Many webmasters faced with this predicament simply hope for the best, then decide to ignore everything and wait for the next SE algorithm.
- People not accepting new technologies – In the modern hi-tech world computing power is expressed in yotta and bronto FLOPS (
yes, these are real words). There are constant technical improvements in the world of IT. This includes website promotion technologies and search engine advancement. This is simply nature of today’s world and inevitable direction where things are headed. We all remember keyword stuffing, placing invisible keywords on the page, relying on meta tags, etc. All those (and many other techniques) are obsolete. You can’t ignore things like voice search, semantic SE algorithms, mobile phones, artificial intelligence, etc. Each of these changes brings new rules and methods into the game. Still, there are people not willing to accept these ongoing changes. Picture individuals ignoring the inevitable future of electric vehicles. Their current vehicles run fine on petroleum-based fuels but will be parked once these fuels become obsolete.
- Indecisive type – Moving two steps forward then stopping or even worse, moving a step back. This type of people will just waste time and nerves. Given time they tend to share the same traits as the first person on this list (distrustful).
By now you should be slowly starting to get an idea how many people are actually out of the SEO game. For the dedicated, this is not necessarily and bad thing as it leaves many potential opportunities. On the flip side, there are big companies along with smart responsible individuals working on SEO. Even while you are reading this article. The trick is that even today, there are plenty of opportunities in almost every niche where you can squeeze a share of the money. If you are in the webmaster business for the long term, a stable flow of search engine traffic is the rule, not luck or an exception.