Quote:
Originally Posted by Konda
This is not really true. The reason people sell their traffic is because a traffic network can make a lot more money for your traffic than you will trying to monetize it yourself.
This is because they send for example a guy on a mobile in Egypt to an Egypt mobile carrier offer and a guy on a desktop in Japan to a Japanese live cam offer etc.
No matter how valuable your traffic is, if you want the maximum income selling it will always make more than trying to monetize it yourself. You can't compete with a network that has 100s of advertisers wanting to target specific GEOs, devices, etc.
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you are right but it is not only that.
you have to see that in any network many people are competing for your traffic and not only one.
means: not only one buyer with limited skills and products hits on it - many are doing it.
and as soon as one have a better result than another he will try to get the traffic from all competitors and pay more.
this is how networks and publishers are existing and can concentrate on just generating traffic.
i have seen so many who thought they can do it alone after they had some nice numbers and all of them struggled.
even the big tubes would not be able to make good money without all this competition and the are using networks (or owning them).
media buy is a taff biz and the most who made money with traffic 15 years ago would not stand this competition anymore.
these are the ones who call it a "ponzi" or a "money grave".
but I am in this biz and I make millions of revenue every year with more or less the same 100-150 buyers. I really doubt that they pay all this big sums because they love my cute brown eyes - if so: thanks to all my customers ;-)