Perhaps I'm reading too much into this, but the space between the letters resemble the shape of a head (or at least, alien-like head)...
<img src="http://www.hotlinkpro.com/redshoe2.jpg">
Notice how the red line fits almost perfectly between the letters and lines? Start at "middle", the follow dowards to "beaming" and "for", all the way down to "contests", then back up between "there", "the" and "ships", and continue upwards...
<img src="http://www.hotlinkpro.com/redshoe.jpg" border="2">
Move further away from your monitor if you can't see it.
Or maybe i'm reading too much into this.
