Quote:
Originally Posted by The Porn Nerd
I hear you man. marketing a paysite today is very different than 10-15 years ago. Now it takes a real strategy and consistent effort. I have found the major difference these days is any promo tools you send out to affiliates (pics, videos, etc) only has a short term effect. meaning, in the old days you would submit a video or gallery and the "juice" (traffic) would last days or even a couple weeks. Now? A day or two TOPS. So you have to keep pumping and pumping....it can be done but it's a challenge.
Yes the money is with sites that bring in millions of users daily. I read once that if you can generate a million uniques a day you can monetize that traffic in so many ways it's almost easy. Of course getting those millions of hits....LOL
I would absolutely do media buys for some of my best-converting paysites but I found it's very, very difficult to be profitable. So I do it the old fashioned way, through sweat and hard work.
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The early days of promoting porn was a mess compared with today. But that would of happened anyway.
In the days before the Internet, I ran a porn mail order firm with a spend of $1,000 and upwards a month in advertising. Seling sample tapes at £5 for a hour. The initial sale of sample tapes well covered the spend and then some. The idea was to get them hooked as buyers of the main tapes £20-£25 for an hour. I was only selling in the UK. I had a $500,000 turnover at 50% profit. In 1995. I was a smallish player.
The tapes were mostly soft and single girl.
Never ever underestimate consumers willingness to pay for porn.
Bring in a million users isn't the same as selling to 100 customers.