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Originally Posted by The Porn Nerd
I hear you man. marketing a paysite today is very different than 10-15 years ago. Now it takes a real strategy and consistent effort. I have found the major difference these days is any promo tools you send out to affiliates (pics, videos, etc) only has a short term effect. meaning, in the old days you would submit a video or gallery and the "juice" (traffic) would last days or even a couple weeks. Now? A day or two TOPS. So you have to keep pumping and pumping....it can be done but it's a challenge.
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true !
but if you look at the market of today you would see that this is mostly done by the mediabuyers.
they do not want to have the same banners and landingpages as their competitor. they buy and try it on their own risk and if itīs not working the change ist.
do you think you are able to produce more promo material as, letīs say, 100 media buying agencies with own design departements ?
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Yes the money is with sites that bring in millions of users daily. I read once that if you can generate a million uniques a day you can monetize that traffic in so many ways it's almost easy. Of course getting those millions of hits....LOL
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this is exactly where the networks come into the game.
facebook and google will not need them but the webmaster with 5000 users a day will.
the networks are collecting all that traffic and makes it possible for an advertiser to buy the small power of thousands of small sites with the same efford as a campaign on facebook. they are going to the exhibitions and they have not only one customer for traffic they have hundrets - and the one who can pay most will get the most traffic. show me how to do that on a site with 5000 daily users.
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I would absolutely do media buys for some of my best-converting paysites but I found it's very, very difficult to be profitable. So I do it the old fashioned way, through sweat and hard work. 
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it is really not THAT hard but you can not decide with your stomach alone. there are huge techniques out there and massive knowledge about campaign strategies.
you canīt learn this within a few months or even a few years. but this is where actually the heartbeat is.