Quote:
Originally Posted by EonBlue
Good article and useful info.
Two questions - for whoever knows:
1 - Animated ads are ok, just not blinking or flashing elements?
2 - Is the Google review process somehow automated or is it a manual review instigated by a complaint?
.
|
we had some issues with animations and what we are doing is that we want a break of at least 5 seconds on the last frame.
BUT
all what i can see in results right now confirms 40 years of experience i have with advertising.
animations donīt work better.
do a test on yourself an take an animated ad and make a static version from it.
then look on both ads an try to read the text on the one with animation and later try it on the static one. you will mention the difference.
the human eye will always jump to the moving part in the near.
that makes it hard to transport a message.
2nd issue:
when it comes up to mobile traffic make a research on the phrase "gif blocker"
and look at the numbers of downloads these apps have.
what is here always forgotten is that a mobile flatrate is not a mobile flatrate.
it is always data limited. if a user have a contract with, letīs say 10 GB per month and he runs over it, he will have a 512 and in some countries and on some carriers even a 256 k speed.
to prevent this load many users are using gif-blockers.
something what NO antiblock solution can go around because on such a phone a gif will not be downloadet.
3rd issue - again with mobile users:
EVERY smart publisher loads his site asynchron. means that the pagecontent loads first and THEN the ads.
now letīs imagine that your ad is the top ad with a heavy gif animation.
this gif starts to load in the moment as user is already able to scroll.
til it is ready loaded he will be at the bottom of the page already.
CTRs of ads are not dramatically decreasing because these rules are valid FOR ALL !!!!
in the past the gif animation was used to get the attention from the competing banner away. this have NOTHING to do with advertising strategy and it works only when you get the traffic cheap enough to make some sales for accident in the mass.
i think we should not waste our time to try getting around this rules. we should see the advantages in it and they are HUGE !!!
sure - that will change the whole concept because ads are pots and landingpage are taps.
possibly that the old tap will not fit to the new pot - but what shalls? to find that out should be one of the common standard skills of a professional advertiser.
if there is a part of advertisers who does not want to learn that - the other advertisers who KNOW it will be happy to buy this traffic.
and as MORE professional they become as more we all can benefit.
long live jpg, png and textads - these are the tools now and the ones who know HOW to use them will be the winners - no matter if publisher, advertiser or network.