Originally Posted by thommy

completely right !!!

this is what i can observe already as we started to change the rules already a while ago.

alone in this month our CPCs were increasing around 10% while in the same time the data traffic dropped around 2,5 Terrabyte per day (as a result of smaller datasizes on ads).

all advertisers what are already going this new way for a few weeks have greater results on LESS clicks.

the only problem now is that all advertising was a competition between amateur designers and the only goal for an ad was to catch the click but not the buyer.

this will bring a big change because designers who can not only design but knowing the rules of advertising (like color signals, golden cut, reading direction, font readability and much much more) are rare and who have studied that will not create an ad for 3,50 US.

all in all i am quite happy with this change because it brings us away from performance marketing into the right direction where the human individual is in the focus.
that´s something i have learned and studied and did for the last 40 years. so i am prepared and looking forward to this challenge.