So you send the first page 1k clicks. About 70% of those clicks click-thru to the second page. From those clicks, you make 2 sales.
So, if a program counts first page clicks, your overall conversion would be 1:500. If the program counts second page clicks, your conversion would be 1:350. You're making the same exact amount of money, the second option just LOOKS better.
"Perception is reality."
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