Quote:
Originally Posted by thommy
i can see it more and more because media buyers getting bored of offers what are working a day or a week and then they are gone.
in 99% of all cases a buyer have to invest money in finding the right product and strategy for it - it can not happen when this product is gone then.
to scale that is not much easier as when you try it with own traffic. but to market products AND scaling traffic are 2 fulltime jobs. if one person wants to make 2 jobs he is just able to put 50% of his energy in each and that means he will be overtaken from the ones who can spend 100% of their energy.
the advantage as a pure buyer is that you do not have to generate the fitting traffic before you can market a specific product. you just buy it at the time when the product is hot.
but even here I can see a big difference in the past few years.
as media buying is also a biz where know how makes the difference there are good and bad media buyers around.
the rules of any economy leads to the fact that the one who can make most profit with this know how is able to pay most for the traffic.
this fact brings the whole concept into a new level where every part of the marketing will be done by professionals (starting at traffic generation, over media buy til the final product). this leads to a higher exhaustion and more total revenues.
it is true that the number of competitors in this market decreased (in fact it did not because the only thing what happend is that the qualified ones are focusing on just one thing) but i have never seen more people with really HIGH incomes as I can see now.
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Having done some media buys myself - the highest was $25,000 about five years ago - I am very familiar with both the expensive learning curve AND the constant attention and adaptions required to be successful. It is absolutely a 100% full-time job.
But again we get into the "big vs. small(er)" concept. If you have seemingly endless resources and can throw literally hundreds of thousands of dollars at production, media buys, etc then being a less-than-million a year company you will struggle to see similar results.
Far better (I think) is to buy/send traffic to white label cams and dating sites than to throw $ at advertising paysites. I've crunched the numbers and to just break even with paysites the volume you have to do is insane with a direct media buy. Maybe sending $100 a day here and there can be done but what kind of ROI do you get that way?
No, serious media buys are for companies willing to invest thousands to see a return and you have to be in it for the long term. There's very little "hit and run" overnight sensations these days.
If I am wrong PM me and I will invest. LOL