well, you are obviously not in the USA
rent-to-own is a parody of furniture and appliance rental companies.
you can rent your PC by the week LMAO $12 a week
if you can't afford one -- rent one.
Webcameras are expensed depreciated assets in the USA
https://www.irs.gov/irm/part1/irm_01-035-006
If the useful life is less than two years -- consult your CPA.
I think it is a 179b first year accelerated depreciation item.
Rentals are a operating expense same year incurred expensing
Personally, I think you will encounter a lot of resistance with that business model (renting hardware) -- feel welcome to prove me wrong -- with real word use and adoption.
Good luck repossessing the equipment when people do not pay -- especially in 2nd and 3rd world counties whose trial courts are *difficult* to deal with.
I would rather sell a good working product for $300 (even as much as $500) per unit -- with a useful life expectancy of 2 - 5 years. Business people will understand that and assume the equipment's deprecation value. If a firmware update is needed then it is free (included in the price) for the first 2 years. After that? IDK, whatever would be fair.
If any lurker wants to jump in to the convo that is a studio operator/owner or a cam model and comment be my guest.
Don't get me wrong, and don't defend the technology nor its product; that part is fine if it can deliver a profitable market segment. Put those free units out and see. Free is not that hard to sell.