New.net is an IdeaLabs, Inc. company. The concept is pretty solid, but, the fact that it requires a browser plugin for the surfer to actually be able to visit the site is a bit lame.
I'm thinking all the plugin is doing is changing the default domain search path to use their servers before going to ICANN. I'm not positive on this though.
They've been around a long time though, I just haven't ever seen a real site using them. I've inquired with hosting companies to see if they are setup to be compatible with the New.net domains, and they all say that they can.
So, I don't know really. I have a feeling that Soul_Rebel is right, and that they are useless, but on the other hand, handing out a snazzy domain like that to your surfers might take them by surprise, and might do well.
