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Bad value for the price, being mislead into what they were purchasing
The sites that have the lowest chargebacks cater to the customer, have constant updates, provide what the customer wants, keep the site up and running all of the time, don't hide the cancel links, don?t have misleading sales tactics, keep VERY close tabs over their referral program, if they have one?in a nutshell, they run a good business
Below are my personal thoughts, but really common sense things
Is a cookie cutter site with cookie cutter pics and feeds (with a GREAT tour) really worth $50 per month to the customer? Or is a better and safer price point $19.95, for instance?
I thought this was interesting?at the last Internext billing panel, Chris Mallick touched on this the fact that it is difficult to justify paying a referrer $50 for sending a $2.95 trial?where do you think that the money is going to come from? Do you think that all of your customers are going to be happy about that? How much do you think that the customer really expected to spend when they clicked on a link, over $100?
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