Study: Negative impact of infected browsers, fake news grows for advertisers | Marketing Dive
DoubleVerify Global Study: Media Quality is Top Issue Affecting Digital Ad Performance; Brand Safety Concerns Persist as Fake News Surges - DoubleVerify
Quote:
[I]nfected Browsers Overtake Bots as the New King of Ad Fraud
Bots are no longer the king of ad fraud. The DV report finds that infected browsers have quickly emerged as the new digital ad problem. Instead of bots creating ?ghost? browsing sessions, fraudsters are now manipulating a user?s active browser, making it harder to pinpoint and avoid. Key findings include:
- The U.S. had the highest overall rate of advertising fraud at six percent, and the highest rate among display ads at six percent, compared to all other countries and markets in the report.
- Video-based ad fraud reached 10 percent, two times worse than display.
- The lowest fraud rate for display ads was in Latin America at one percent.
- The highest fraud rate for video ads was in APAC at 13 percent, followed by North America at 10 percent.
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I have personally seen a 98% to 99% bounce rate from popunders for cam sites from the 'mighty tubes'. Granted, these are very cheap bulk ads.