Originally Posted by Ross

It's not quite as cut and dry as that. Not having your eggs in one basket is always good, branching out and finding more buyers helps you mitigate against a client just vanishing or cutting back, it happens more often than I care to deal with. It never hurts to remind people that you have traffic or that they can get their hands on it. Quality is decided by the market, the bigger your market, the more demand and the more data you have to determine your quality.

I've sold enough traffic in my life to know the more buyers available to you, the better. When it comes to bidding platforms at least.