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Why should you care if a business tracks you while you are on their premises or on their website and such ...
If you are really in business you want to better understand how to market your products to your customers and potential customers.
I agree that specific profiling of individual consumers should be illegal. But if the profiling is anonymized like; male 25-35, even with race or an estimated income attached, when used for benign purposes of marketing a product -- exactly where is the problem?
Why would you want to advertise Afro Sheen to 50 year old white women?
Or, advertise specials on Vodka to obvious 10 year old kids?
Or, advertise a new Mercedes-Benz to someone observed in a janitor's uniform.
Also, in case you haven't figured it out -- Google didn't create Android free without a plan in mind.
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