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What does a 'click' mean?
If someone clicks into your site from an ad and stays less than 1 minute: For SEO purposes that is a bounce not a click. That click that bounces has given you no return for the money you spent -- other than possibly manipulating your Alexa rank possibly (if done on a large scale).
How much time and/or money was spent on your social media 'campaign' per click that you received? To get a 1:6 free signup ratio from social media is too good to be true -- what I mean by that -- can you keep that up for weeks or months?
You have to scale up your ad media testing to a few thousand clicks for each media to get what might be statistically accurate results.
So right now, your question is: "How long is a piece of string?"
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