all of Playboy's on-line activity generated $9.3M in revenue for Q1 2003. (half e-commerce, half memberships)
They only made a net income of $0.3M
http://biz.yahoo.com/e/030513/pla10-q.html
How can they spend $3 million dollars a month on their site?
They probably have to pick up their portion of Hugh's viagra budget, but come on folks?
I saw christy hefner speak at Internet Streaming world in 2000, where she proudly stated that they had just opened a $20m streaming studio. I wonder how much $$ it is generated for them since?
