Originally Posted by robwod

No, that is not even close to what I said. What I said was any smart affiliate is checking and analyzing his/her stats to make informed decisions such as whether their avg income for a program generates a higher ROI using PPS or revshare.

The basic idea is this: An affiliate will send his/her traffic to the program that makes them the greatest ROI, and that often times does not equal the best traffic-to-sales ratio. You might make more sending traffic to a program where your traffic to sales ratio is 1:5,000 versus making fewer sales at a program with a 1:500 ratio. You simply send your traffic to whomever generates your best ROI.