Originally Posted by Barry-xlovecam

@oppoten,
Too many choices are not freedom -- too many choices are confusion. Google knows this -- so it makes a reasonable compromise.

https://www.ted.com/talks/barry_schw...adox_of_choice
^^Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Things are different today in an evolving post-industrial society. Segmentation of choice is what matters. No one can be dissatisfied with what they got for free.