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Be honest with the guy, starting a blog, using a shared hosting or learning HTML probably won't give you any advantage, it will just waste your time.
And I don't understand why people are still talking about shared hosting in this forum? Virtual servers are relatively cheap, and depends on your location it might be a good idea even to host from your office.
Think big. You need real advantage and to take big steps, HTML or affiliate really doesn't matter.
Look at the big guys, what they are doing that other can't?
* Let users make money, sell videos, get payed for messages or live chat.
* Fast and smart recommendation engine, not some simple SQL queries. Use at least full-text search, if not a dedicated search server.
* Personalize content. Yes, users should have an account.
* Build a community. Let users make a profile, to write about themselves, upload pictures etc. It will build a good connection and since they invested in your site, they will come back.
* Users should be able to make playlists. They will invest time curating.
* Private messaging between users, different roles and permissions.
* Self hosted Android app for the brand.
The last thing is something that I don't like in this industry, but it is a fact that this is how many grow. There new ones that still doing it these days (no names):
They steal content, edit promotional content or some videos that are hard to find, and add their signature and few frames in the beginning and the end of the video.
Then they upload it to other popular networks to gain traffic to their site, that has a premium membership option.
Their site is usually in a different name from their production business, and guess what? Their videos are always promoted on the site.
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