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Let me preface this with: I am not just saying this because of my position, but an affiliate program of some sort is only 1 small piece of the full marketing plan you should have for any business.
IMHO, an affiliate program as mentioned above immediately gives you a sales force and branding in the digital world without having any real upfront costs.
Let's say you buy traffic, that money is spent and you have no clue what type of return you will have. Affiliate marketing allows you to quickly branch out your marketing material for branding and also allows you to keep costs down until you are already paid for the conversion, allowing you to put finances in other areas of marketing in addition to affiliate marketing.
There are various facets of marketing, it depends on your plan really. If you need help with analyzing affiliate software I invite you to learn more about our platform options (noted in my sig) and as always I'm available for discussions.
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