Originally Posted by The Porn Nerd

Look at all the Old School brands like Playboy, Penthouse, Hustler, Oui.....(Is 'Oui' still around?). They are all struggling. And, as Paul Markham typifies with every one of his 'educational' posts, marketing and branding knowledge from the 20th Century and print media does not translate well to today's new realities.

Simply saying "shoot great, compelling, unique content" is not the key. There is a LOT of great content being shot today. No, it's how you SELL the content that is most important TODAY in 2017.

Of course you need something of quality to sell (or something amateur but unique). But it goes way, way beyond just having compelling content. Also, let's remember we need to re-adjust expectations in 2017. Hustler will never, ever dominate online porn, or even be a major player. Hustler can (and should) get its' online sales in par with other competitors in the market but they will never be "Hustler" again without some wild innovation. The best they can do is what other successful online brands are doing - and that's nothing compared to how well Hustler used to do back in the Paul Markham century.